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ESA Gaming: The ‘lightweight’ weapon in an operator’s cross-sell arsenal

first_imgShare Zorica Smallwood, CEO at ESA Gaming, discusses how the return of sports has offered the iGaming industry a unique opportunity to cross-sell on a vast scale, and how lightweight mobile products can make the acquisition of new customers into a more smooth and streamlined process. The iGaming industry is increasingly facing more and more challenges in unifying its different verticals. While sports betting and online casino have traditionally had little in common, the shutdown of global sports earlier this year emphasised the importance of cross-sell tools. With sports now returning across the globe, from Champions League football to NBA basketball and everything in between, operators have the added challenge of trying to retain former sports bettors who converted to online casino when betting opportunities were limited.  This is where ESA Gaming has found its niche in the market. Armed with a passion for content development and an understanding of industry trends, we wanted to create a product that was different. We were always conscious of not being just another game studio churning out numerous slot titles. This was partly due to market saturation, but also because it would place huge pressure on us to produce titles in large quantities, which might compromise our ability to innovate and stretch our resources.We looked at where casino games were less prevalent as a result, and what sort of content would be best placed to capitalise on the casino vertical, because of the nature of the player or as a cross-marketing tool. That is how the idea of our EasySwipe™, lightweight HTML5 mobile-first game family was born. Zorica Smallwood, ESA GamingThis was an organic process which led us to conclude that our games should be valued at both ends. They need to be entertaining for the player, but they should also add something for the operator, and help tackle a challenge such as reducing the expense of cross-selling casino to sportsbook users. Lightweight games, rather than being strictly defined by a set of rules, relate more to creating a smooth experience for players. Our games are designed to integrate seamlessly into the sportsbook, meaning the game needs to be fast-loading, simple in its gameplay, and offer a swift gaming experience. This ensures that the sports-betting experience is not disrupted, whilst still allowing players to enjoy their favourite casino games, or try something new whilst continuing to bet on sports. So ‘lightweight’ to us means many things, including the technology, the graphics, the file sizes and the fast turnaround in terms of game rounds.The mobile-first, fast-loading characteristics of swipe-in games means they can be a great boon for sportsbooks in countries where mobile internet is prevalent or slower internet speeds require lighter games. By creating titles which can be accessed by as many players as possible, there is an even greater opportunity for cross-sell.For operators, the benefits are marked. In an era where retaining and attracting customers from ‘the other side’ of the casino/sports betting divide can be difficult and expensive, especially in countries with stringent bonusing restrictions, offering games which can sit between the two and offer ample cross-sell opportunity is vital. We have seen that when our EasySwipe™ titles are used, bonusing offers required to convert customers are 40% lower compared with other casino games, helping operators control their spend in a highly competitive marketplace. We have also observed that the games are often used to place smaller bets and in clearing account balances, therefore generating new deposits. This is coupled with the fact that 15% of monthly users of swipe in titles are unique to these games, creating entire new revenue streams for operators.The challenges that face operators in the industry have never been more varied, from the Covid-enforced cancellation of sport to bonusing restrictions and increasing content demands. Conversely, however, there has also never been more opportunity. There are customers who have spent the last four months dabbling in online casino games and now, despite the return of sport, have an interest in being sold new products. By creating titles that offer casino-esque gameplay to sit alongside sports betting, our EasySwipe™ titles add another weapon in an operator’s cross-sell arsenal. As mobile technology is enhanced, our lightweight, mobile-first titles will further allow the creation of more immersive titles and add greater value to operators across the globe. Alessandro Sposito, ESA Gaming: Lightweight games for a heavy impact in Africa July 21, 2020 Related Articles Cross-selling in lockdown: what have we learnt? June 12, 2020 Submit StumbleUpon Pronet Gaming strengthens offering with EasySwipe integration June 3, 2020 Sharelast_img read more


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Latest: Man Utd 0 Fulham 1

first_imgSteve Sidwell’s 19th-minute goal gave underdogs Fulham a shock lead against the champions.The Whites got men behind the ball and defended well before scoring with their first attack of the match.Lewis Holtby chipped the ball forward and Sidwell sneaked in unmarked to fire home from 10 yards.Robin van Persie then missed a great chance to equalise for Manchester United when he blazed over after being found by Rafael’s right-wing cross.Former United coach Rene Meulensteen selected a surprising line-up on his return to Old Trafford.The Fulham boss, whose side are bottom of the Premier League, opted for Muamer Tankovic. 18, as a lone striker, with Holtby supporting the Swedish youngster from midfield.Record signing Kostas Mitroglou was not in the matchday squad but deadline day arrival Johnny Heitinga is making his debut and Ryan Tunnicliffe, recently signed from United, was also given a starting place.Sidwell is captaining the side, with Scott Parker and Brede Hangeland both among Meulensteen’s substitutes.Manchester United: De Gea, Rafael, Smalling, Vidic, Evra; Mata, Carrick, Fletcher, Young; Rooney, van Persie.Subs: Lindegaard, Ferdinand, Giggs, Valencia, Kagawa, Januzaj, Hernandez.Fulham: Stekelenburg; Riether, Burn, Heitinga, Riise; Tunnicliffe, Sidwell, Kvist, Richardson; Holtby, Tankovic.Subs: Stockdale, Hangeland, Kacaniklic, Duff, Cole, Parker, Bent.Follow West London Sport on TwitterFind us on Facebooklast_img read more


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QPR v Wolves: match preview, team news, facts and figures

first_imgQPR midfielder Henry could face his former clubKick-off: 12.30pm, Saturday 23 January 2016Referee: Andy Woolmer (Northampton)Match in a nutshell: Rangers aim for only their second home win since October against a Wolves side missing two key players.Five key battles: Including Karl Henry against former team-mate Dave EdwardsInjuries and suspensionsWOLVERHAMPTON WANDERERSRuled out: Jordan Graham (knee ligaments), Michal Zyro (calf), Emiliano Martinez (thigh), Nouha Dicko (knee ligaments).QPRRuled out: None. Possible line-upsWolves: Ikeme; Iorfa, Batth, Ebanks-Landell, Doherty; Coady, McDonald; Van La Parra, Edwards, Henry; Le Fondre. Subs from: McCarey, Golbourne, Hause, Price, Saville, Byrne, Enobakhare, Sigurdarson.QPR: Smithies; Perch, Onuoha, Hall, Konchesky; Phillips, Henry, Fer, Hoilett; Polter, Washington. Subs from: Ingram, Lumley, Hill, Angella, Yun, Tozser, Doughty, Faurlin, Luongo, Chery, Petrasso, Emmanuel-Thomas, Grego-Cox, Mackie. Vital statisticsForm guide – last five league matchesQPR total: W D L D L (5 points)Home: L D D D W (4 points)Wolves total: L W W W W (12 points)Away: W W L W D (10 points)Top scorers – all competitionsWolves: Afobe 10; Henry 5; Edwards 4; Le Fondre 3, McDonald 3, Ojo 3, Zyro 3; Batth 1, Byrne 1, Dicko 1, Doherty 1, Ebanks-Landell 1, Enobakhare 1, Graham 1.QPR: Austin 10; Emmanuel-Thomas 5, Phillips 5; Chery 4, Hoilett 4, Polter 4; Onuoha 3; Fer 1, Hill 1.Last five meetings19 August 2015: Wolves 2 QPR 34 February 2012: QPR 1 Wolves 217 September 2011: Wolves 0 QPR 318 April 2009: Wolves 1 QPR 06 December 2008: QPR 1 Wolves 0QPR 3 wins, Wolves 2 wins, 0 drawsSee also:QPR v Wolves: five key battlesQPR sign Ingram and plan short-term Motta dealFollow West London Sport on TwitterFind us on Facebooklast_img read more


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Goa Cong. file plea in HC to disqualify Rane

first_imgPanaji: The Congress on Friday filed a disqualification petition in the Bombay High Court at Goa against Health Minister Vishwajit Rane.The hearing has been fixed for May 16.The decision was announced by Goa Pradesh Congress president Luizinho Faleiro at a press conference on Friday. Fifteen Congress MLAs, except for Pratapsingh Rane — senior party leader and father of Vishwajit Rane — along with AICC secretary and Goa in charge Chellakumar signed the petition. It sought disqualification of Mr. Rane for failing to be present in the House and vote as per the party whip on the confidence motion tabled by Chief Minister Manohar Parrikar in March. The same evening, Mr. Rane had resigned as Congress MLA. He was later inducted into the Parrikar Cabinet. Mr. Ramakant Khalap, chief of the Congress Media Cell, said, “Our contention is that if a member of the House is elected for a period of five years, can he defect and thereafter resign, contest election against the vacancy created after his resignation and come back to same House? The person who has defied the House which was elected by the people on a political party cannot come back to the same House.”Meanwhile, when questioned about the demand of a large number of Congress MLAs that he be replaced as Congress president, Mr. Faleiro said, “I will quit if it facilitates formation of a Congress government.”last_img read more


Bangladeshi student shot dead in US

first_imgnonameA Bangladeshi student was shot dead by unidentified people in Wichita city of Kansas, United States, on Saturday night.Deceased M Hasan Rahman Badhan was also a pizza deliverer.In a press briefing on Monday morning, Wichita city police said a body of 26-year-old Bangladeshi student was found inside his car in front an apartment building in Central Rock Road there.Police confirmed that Badhan was a Pizza deliverer in the area.  Police assumed that the miscreants abandoned Badhan’s body in the area after they shot him to death.Police sought help from the community members in this regard.Badhan, however, went to the US seven years ago for pursuing higher education.He completed his associate degree in mechanical engineering from Butler Community College.He was scheduled to be admitted into Kansas University in next session.Badhan’s childhood friend Naim said Badhan was doing the pizza delivery job for last two months.Naim also said he used to return home around 12:30am every day.“When he did not return home till Saturday dead night, I was worried and searched him in medical emergency centre of the different hospitals.”Later police recovered his body, he added.last_img read more


Second shot at love for senior citizens of Kolkata

first_imgKolkata: Age is no bar for finding love, as was evident at a companionship meet in the city, where eleven senior citizens came together in search of a new lease of life. The senior citizen matrimony and companionship meet was organised on Sunday by NGO Anubandh Foundation at Calcutta Sports Journalists Club.One of the participants, a woman in her mid-60s, said she had been running her business successfully since her divorce from her husband in the late 1970s but there is “nothing more to look forward to” in her life. Also Read – Heavy rain hits traffic, flights”I am looking for someone who can love me unconditionally as a friend, someone I could rely on”” the woman, who did not wish to be named, said.Another woman, a retired school teacher, said she wanted to be with someone with a progressive outlook.”My son does not ask about my whereabouts. A true life-long friend can provide me with the much needed security and solace,” she said.Amitava Desarkar, the founder-secretary of Anubandh Foundation said the project was an attempt to bring cheer to aged singletons, who often fall victim to depression. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedMost of the participants favoured live-in relationships over marriage, Desarkar said.”The void in their lives life, after retiring from a job, can sometimes make them miserable. They want a company, a friend who would support them in difficult times – be it in a marriage or a live-in,” he said.Desarkar said 40 other persons, both men and women, had applied for Sunday’s meet but backed out at the last moment.”Many people do not want to be sighted at an event like this because they are skeptical about the reactions of people around them. We are sure they will try and connect with us on Facebook,” Desarkar said. The participants had to submit their age certificate, stipulating that they were above 50 years. Each of them also submitted a copy of the death certificate of their spouses or a divorce document and a signed declaration of his or her marital status.The NGO will also soon organise a ‘Togetherness Tour’ to an outstation destination for interested senior citizens, the founder-secretary of the NGO said.”The members could find out about each other and bond well during the trip,” he added.last_img read more