Aviareps has expanded its international portfolio by establishing its 61st office in Azerbaijan’s capital, Baku; extending its network to 46 countries worldwide.The new office is responsible for conducting General Sales Agent (GSA), marketing, PR and trade promotion activities for airlines, destinations, tourism services and other representative activities for both the markets of Azerbaijan and neighbouring Georgia.Edgar Lacker, Chief Executive Officer, Aviareps, said, “With our new office opened and specialised team in place, we are extremely proud and excited to become part of the Azerbaijan and Georgia corporate landscapes. Through our new Baku office, we look forward to not only providing our clients with the professional support and expertise for them to grow in these markets, but also to reach out to Azerbaijani entities and corporations to further expand their international footprint through the AVIAREPS global network.”With a population of 9.9 million, Azerbaijan is the fourth largest economy in the Commonwealth of Independent States (CIS). In 2016, over 5.1 million outbound trips were taken by Azerbaijanis, making it an attractive emerging market with numerous opportunities for airlines, tourism authorities and retail attractions to increase their arrival numbers and mix, as well as visitor expenditure.The Aviareps Azerbaijan office opened its doors already as the GSA for two clients, including Singapore Airlines (starting April 2017) and AVIS Rent a Car.The Aviareps Azerbaijan office will be headed by Ayan Zeynalova as its Country Manager. She holds a Bachelor’s degree from the Azerbaijan Tourism Institute and from the Krems University in Austria, specialised in Tourism and Leisure Management. Her professional acumen also includes previous positions at the Azerbaijan Convention Bureau, where she was focused on the promotion of Azerbaijan internationally, as well as specialising in Meetings, Incentives, Conferences, Exhibitions (MICE) development.