The Couve will get Cruised again this summer.July 21 has been announced as this year’s date for the massive cool-car festival that’s been seizing the streets of downtown Vancouver annually for the past decade.Organizer and downtown merchant Bryan Shull of Trap Door Brewing is now on the hunt for sponsors for the free event. Visit the new website — cruisethecouve.net — for details. Depending on how deeply you want to dig into your pocket, your business can get featured in advertisements, posters, T-shirts, event maps and more. You can see your logo in lights on the Kiggins Theatre’s big screen; you can even sponsor a whole street where a car-show-within-the-cruise will be staged.Even though the event is always free to attend or participate in, it cost about $20,000 to put on last year, Shull said. This year he expects that tab — for such necessaries as portable bathrooms, extra police coverage for the day and liability insurance — to rise.“Police presence was the most expensive, and the city paid for about half of it last year. That’s a big expense, and we hope for the same deal this year,” Shull said.Second generationThis is the second generation of Vancouver’s big car cruise, which began under a different name in 2009. It was the brainchild of Phil Medina, a Clark County cruiser who spent his high school weekends continuing his parents’ grand tradition of piloting vintage vehicles up and down prominent local streets, including Highway 99 in Hazel Dell as well hot spots in Longview and Portland. Medina eventually decided to cruise back to downtown Vancouver and its Main Street “gut”; all car enthusiasts and clubs were welcomed to a Saturday extravaganza in mid-July called Cruisin’ the Gut, and many thousands turned out. Medina, local merchants and the city of Vancouver were all amazed.