How emotional ambivalence stops people overspending when shopping on mobiles and tablets

first_imgAcademics at the University of East Anglia believe consumers feel they are not seeing the full picture on handheld devices, and fear they could be missing out on special offers elsewhere or overlooking hidden costs. Concerns about privacy and security could also cause people to put items into their shopping… Although mobile apps for shopping online are growing in popularity, shopping cart abandonment is much higher than for those using desktops because of a phenomenon called ‘emotional ambivalence.’center_img Online shopping using a mobile phone or tablet may be safer for people hoping not to overspend this January, because impulse buys are less likely than on a desktop computer, a new study has shown.last_img

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