“We are extremely honored to present the new repositioning of the Park Plaza brand and logo as part of a comprehensive restructuring of our brand architecture – a process we began last year with the launch of the Radisson Hotel Group. Park Plaza is a strong and recognizable name, especially in the London market, and the new position of this famous brand is in line with our ambitions to provide our guests, owners, investors and talents with unforgettable moments, while providing a clear and attractive offer in our brand’s entire portfolio. This brand repositioning will help us add value and allow us to continue to be the best possible partner for our stakeholders. ” stated Federico J. Gonzalez-Tejera, President and CEO of Radisson Hospitality AB and Chairman of the Board of Radisson Hotel Group Global, Park Plaza is one of the largest international brands of the top-upscale category in central London, with 3.200 rooms available and some of the largest congress and multifunctional halls in the capital. In addition, the brand is present in other capitals and regional centers such as Amsterdam, Berlin, Bangkok, Beijing, Nuremberg, Cardiff, Leeds and Nottingham, as well as tourist destinations in Pula and Medulin in Croatia. Radisson Hotel Group and PPHE Hotel Group, as Radisson’s exclusive partner for its Park Plaza brand in Europe, the Middle East and Africa, today unveiled the first phase of introducing a new Park Plaza brand identity. Park Plaza Histria, Hotel Pula The new brand identity, which is now present on all digital platforms and communication channels, including the Internet and social networks, is supported by a new logo inspired by the unique and sophisticated spaces that feature objects from the Park Plaza portfolio. Park Plaza brand new philosophy After an extensive investment program that has made the Park Plaza portfolio richer with four new openings since 2015, the completion of comprehensive repositioning programs for the two hotels in 2018. and several other repositioning programs in the final stages, PPHE has truly elevated the Park Plaza portfolio to the level of a posh hotel product, PPHE Hotel Groupe points out, adding that Park Plaza is now firmly positioned as an international brand of the top-upscale category. brand identity is fully compliant with the requirements of a modern high quality product. The redesigned brand identity exudes style and sophistication and reflects a true understanding of its guests and the local ambience in which each individual brand-owned facility is located. Supported by three key pillars – authentic service, contemporary spirit and local sights, The brand’s modernized identity confirms its commitment to providing each guest with a true and original experience through elegantly decorated and distinctively designed hotels with exciting restaurants and bars that exude a lively atmosphere. “After a complete transformation and repositioning of our portfolio in recent years, we are proud to present the enhanced identity of the Park Plaza brand that further allows us to create memorable moments for our guests and offer increased property value to our investors. The new visual identity and logo complement the growth of the brand and represent modern and sophisticated facilities that form part of our real estate portfolio. We are currently finalizing plans to launch a new brand identity in all facilities across Europe and, in cooperation with Radisson Hotel Group, for Asia Pacific hotels. pointed out Boris Ivesha, PPHE Hotel Group Radisson and PPHE continue to develop key brand features through recently introduced guest experience initiatives, such as introducing an enhanced sleeping experience thanks to luxury bedding, a dedicated fragrance program, creating social destinations and focal destinations where the local community and guests socialize together in a vibrant environment. -entertaining offer. Additional features of the brand include an innovative approach to design, lighting and ambience.