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Why CU marketers should quit their jobs in 2018

first_imgQuick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO).The title “Experience Officer” may be new, but this isn’t really a new idea. The best CU marketers have never paid much attention to org charts – they understand that everything members touch and see and touch and hear and know and feel about their credit union is their responsibility. Everything has to work together.There are several ways credit union marketers can start taking greater ownership of the entire member experience and upgrade their job descriptions.Don’t just chase numbers – understand the human side of numbersLeverage your website analytics, your email list, Facebook, your data systems and all the rest to get a good picture of who your members are and what they need. At the same time, don’t get so focused on metrics and measurement that you forget about the human, emotional side of things. Who needs and appreciates your credit union the most?Get in the driver’s seat of product innovationYour job isn’t just to sell the same old checking accounts – get directly and deeply involved in learning what members want and need and what it takes to bring it to them. What’s an utterly unique way to surprise and delight your members?Stick your nose into techThere’s so much CU tech out there it’s easy to get lost chasing shiny new toys. What’s the right mix of high tech and high touch for your members? If you’re switching providers or adding capabilities, the member experience is one of the most important criteria. Everything needs to work together to create a smooth, consistent, engaging process – don’t let these decisions become purely financial or feature-driven.Invite yourself to the tableSure, Board and Rate Committee meetings aren’t incredibly exciting, but strategy, pricing and policy are crucial the the member experience. You need to be there as the voice of your members and your brand in all its forms – designing new products, managing the web site, training new employees on the CU’s culture and brand, and contributing to strategic decisions.Leverage OutsourcingDevelop lasting relationships with your best marketing, tech, and web vendors and consultants. Of course you can just plain get a lot more done with some outside help, but sometimes a vendor’s wider background, creativity, and perspective can be very valuable to developing strategy and untangling tough problems.Build partnershipsChanges like breaking out of your marketing silo aren’t easy, and could even ruffle some feathers. Help other departments get out of their silos, too. At every step, focus on the “big picture” items everyone can agree on – growth, incredible member service, and fulfilling long-term strategic goals. 42SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Brian Wringer Former watermelon farmer Brian Wringer wears several hats for iDiz Incorporated, including Web Projects Manager, Wordsmith, and Big Idea Guy. He builds better credit unions by day and weird old … Web: www.cuidiz.com Detailslast_img read more


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Nissan becomes official Automotive Partner of Afcon

first_imgNissan has signed a sponsorship agreement with organizers of the Orange Africa Cup of Nations to be hosted in South Africa in 2013 and in Morocco in 2015.The sponsorship package makes Nissan the “Official Automotive Partner” of both events.In a statement, Nissan said the sponsorship arrangement comes at a time when “Africa is a focal destination for investors, and for more than 50 years Nissan Motor Company, one of the world’s leading automotive manufacturers, has developed a growing sales presence across the continent, and manufacturing plants in South Africa and Egypt.”“Nissan plans to expand its network and increase its market share across key markets in Sub Sahara Africa, to become a continental leader.“Nissan’s association with Afcon, which attracts a large following throughout the continent, provides a powerful platform to build our brand,” said Mike Whitfield, Managing Director of Nissan South Africa.“As the automotive partner of the 2013 and 2015 events, we are particularly pleased to be involved in football, a sport that touches the heart of many, and reaches across the continent”, said Whitfield. He added that Nissan’s brand values campaign “Innovation that Excites”, is aimed at inspiring a Nissan following through its diverse vehicle range. This has parallels with soccer, a sport infused with excitement, drawing supporters who are attracted by the skill and performance of its diverse players.last_img read more


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Vardy keeps Leicester on top, Arsenal stutter

first_imgMANCHESTER, England (AP):Jamie Vardy’s stunning volley set Leicester on their way to a 2-0 victory over Liverpool yesterday, keeping the unlikely title challengers top of the Premier League on a night Manchester United rediscovered their scoring touch at Old Trafford.Manchester City and Tottenham also won to stay in touch with Leicester, but Arsenal were held 0-0 by Southampton and dropped to fourth place.Leicester preserved their three-point lead over City and their title charge shows no sign of slowing – nor does Vardy’s prolific form this season.The England striker volleyed in a looping shot from 25 metres before adding another goal in the second half to sink Liverpool at King Power Stadium and take his tally to 18 this campaign.”We are free of pressure,” Leicester manager Claudio Ranieri said. “The players have a good feeling.”United beat Stoke 3-0, scoring in the first half at home for the first time since September. Jesse Lingard, Anthony Martial, and Wayne Rooney – with his seventh goal in his last seven games – scored for United, which trimmed the gap to the Champions League qualification places to five points.Criticised for much of the season for their risk-averse attacking approach, United have scored six goals in their last two games.Sergio Ag¸ero was the match winner for City in a 1-0 victory at Sunderland in the team’s first game since announcing the hiring of Pep Guardiola as coach starting next season. Ag¸ero looks back to his sharpest, having scored eight goals in as many games in 2016.DOUBLE FROM HARRY KANETottenham won 3-0 at Norwich thanks to a double from Harry Kane and another goal from young midfielder Dele Alli. The win lifted Spurs to third, above north London neighbour Arsenal on goal difference.Also, Aston Villa had forward Jordan Ayew sent off in the 17th minute for elbowing an opponent in a 2-0 loss at West Ham, which left the league’s last-place team 10 points adrift of safety. West Bromwich Albion scored two minutes into injury time to draw 1-1 against Swansea, and Bournemouth won 2-1 at Crystal Palace.With 14 games left this campaign, Leicester are closing in on a Champions League qualification place -the team is 10 points clear of United – and must now be seen as a definite title contender.last_img read more


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Where do Raiders still need the most help?

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Exactly one month stands between Monday and the 2019 NFL Draft, in which the Raiders hold four of the first 35 picks and a league-high three on opening night.

Exactly one month stands between Monday and the 2019 NFL Draft, in which the Raiders hold four of the first 35 picks and a league-high three on opening night.

Assuming the Raiders …last_img


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Arrow Worms Miss the Mark in Darwin’s Tree

first_imgNature this week1 claims that “The origins of the arrow worms have long been obscure, but molecular studies are finally bringing the true evolutionary position of these beautiful marine predators into sharper focus.” (Emphasis added in all quotes.)  Arrow worms, or Chaetognatha, are “strikingly beautiful marine animals.” writes Maximilian J. Telford.  “Their transparent, slender bodies appear under the microscope like darting shards of glass.”  Despite their visual transparency, their place in the evolutionary “tree of life” has been cloudy: “In the 160 years since Darwin described them as remarkable for ‘the obscurity of their affinities’, arrow worms have been placed by different authors in a myriad of positions in the animal kingdom.”    The confusion has centered on whether they are protostomes (first mouth) or the more advanced deuterostomes (second mouth), because while arrow worms seem to exhibit deuterostomy in their developmental stages, the genetics don’t allow them to be fitted in with deuterostomes.  New phylogenetic studies of mitochondrial DNA have led some molecular evolutionists to place them into an unexpected position in the tree: members of an ancestral group that preceded the protostome-deuterostome split.  Could it be that protostomes descended from a deuterostome-like creature?  Evolutionarily, that seems backwards:Ignoring the possibility of convergent evolution, arrow worms and deuterostomes must have inherited their deuterostomy and other embryological similarities from a common ancestor (Fig. 2).  The new positioning of the arrow worms means that this common ancestor also gave rise to the protostomes.  This gives us an important insight into the early evolution of the protostomes, because it implies that they must have evolved from a creature that had deuterostome-like aspects of embryogenesis.  This result also leaves us with a problem of nomenclature, given that some of the protostomes are, embryologically speaking, deuterostomes….So why are the arrow worms turning out to be so hard to place within the animal kingdom?  The short answer seems to be that the arrow-worm genes studied so far have been subject to more rapid evolutionary change than those of other species.  The result is that, on an evolutionary tree, arrow worms form a long branch, and such long-branch species are notoriously problematic.  Unfortunately, the simplest solution to the long-branch problem – finding a species of arrow worm with a more normal rate of evolution – seems impossible, because all of the 100 or so living species appear to suffer from the same problem.  The unavoidable conclusion is that yet more genetic data need to be gathered in the expectation that the picture will continue to become clearer.  1Maximilian J. Telford, “Evolution: Affinity for arrow worms,” Nature 431, 254 – 256 (16 September 2004); doi:10.1038/431254b.This article illustrates many of the persistent sins of the Darwin Party when faced with uncooperative data.Stretch the rates of evolution to fit the data to the preconceived belief.Change the nomenclature as needed.Invent terms like convergent evolution to whitewash weaknesses in the story.Assume complexity arose even farther back in time, and say it just emerged somehow.Conjure up imaginative ancestors for which there is no fossil record.Speak of evolution in matter-of-fact, eyewitness news terms.Spin each new damaging piece of evidence positively: say it provides new insight into evolution.Use the phrase must have as glue to hold the story together.Claim that future evidence will make the picture clearer (apparently 160 years was not enough).Assume evolution no matter what the evidence says.  Allow no negotiation about the “fact” of evolution.Reread the article above with this list in mind, and decide with your own eyes, guilty or not guilty?(Visited 36 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more


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SA shines at All Africa Games

first_img25 July 2007The All Africa Games came to its conclusion in Algiers on Monday night, with Egypt narrowly edging out Algeria on the medals table for first place, with South Africa securing third spot behind the two North African nations.The Egyptians, a traditional power at the All Africa Games, won 74 gold medals and 199 medals overall to squeeze in ahead of the Algerians, who lifted their performance considerably over their showing in Abuja four years ago when they finished fourth in the standings.The hosts won more medals than the Egyptians, claiming 205, but they fell four short of their rivals in the gold medal stakes. It was Algeria’s best ever showing at the All Africa Games.61 gold medalsSouth Africa ended third with 61 golds and 180 medals in total, with Nigeria, the 2003 hosts, who topped the medal table in Abuja, taking fourth place with 50 gold medals and 159 medals in all. Tunisia finished fifth with 48 golds.In total, 27 sporting disciplines were contested, with about 8 000 athletes from 52 countries participating.Unfortunately, as is all too often the case in Africa, there was controversy surrounding what some countries called the manipulation of the medal table by Algeria. Often the official medal standings were unavailable at the end of each day, leaving countries in the dark as to how well their teams had performed.Despite the complaints, Olympic President Jacques Rogge declared himself happy with the Games, telling the athletes, “Thank you, you are wonderful!”Dominant in the swimming poolSouth Africa dominated in the swimming pool, winning 53 medals, with the next best return being Algeria’s 16 and Zimbabwe’s 15. SA men won 12 golds, seven silvers, and seven bronzes, while the women claimed 13 gold medals, nine silvers, and five bronzes.The results reflected South Africa’s recent emergence as a country to be reckoned with in international swimming competitions. They were also especially encouraging given that world swimming stars such as Roland Schoeman and Ryk Neethling did not take part.Paraplegic superstar Natalie du Toit excelled in the relays and won individual gold in the 1 500 metres freestyle.South Africa also performed well in athletics, winning the most medals with 24, although Algeria won the most golds, nine to SA’s seven.1-2-3 in men’s 400 hurdlesThe Rainbow Nation’s men achieved the best results of any country, with the highlight provided by the 400 metre hurdlers. They finished 1-2-3, with LJ van Zyl taking gold in 48.74 seconds, while Pieter de Villiers was awarded silver ahead of Alwyn Myburgh, even though both athletes were time in 48.91 seconds.In wheelchair athletics, SA finished second on the table, picking up 14 medals, of which eight were for wins. There was also a gold medal for the wheelchair basketball team.South African sailors led the way in a competition that featured women’s and mixed racing. Of the nine golds on offer, SA picked up six.In another water-based sport, rowing, South Africa finished just one gold behind Algeria, although the team’s seven medals was one better than the hosts.Badminton topsAfter a tight fight against Nigeria, SA’s badminton team finished top of the table, winning two golds, three silvers, and three bronzes.South Africa was also number one in cycling, with three gold medals out of the six on offer, and six medals in all.The wrestling team secured three gold medals and five bronzes to total eight medals in all.Gymnasts claimed 12 medals, but just two golds among them. It was a similar story in chess as South Africa picked up 10 medals, but only one of them was gold.Olympic hockey qualifiersDue to a lack of facilities in Algeria for hockey, an Olympic qualifying tournament was held in Nairobi at the same time as the All Africa Games. Only the winners would qualify for Beijing 2008.South Africa’s women had no problems whatsoever in securing their spot, waltzing through the tournament and smashing Kenya 5-0 in the final.Matters were tougher for the men who faced their traditional rivals Egypt for the prized Olympic place as African champions.The Egyptians took the lead in the 34th minute through Sameh Metwaly, but just five minutes later Emile Smith leveled for South Africa. Then, with only six minutes remaining, Geoff Abbot scored the winner for SA.Taking place every four years, in the year before the Olympic Games, the next All Africa Games, the tenth edition, will be hosted by Lusaka in Zambia in 2011. Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more



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Mumbai beat Bangalore, still face elimination from Champions League

first_imgVirat Kohli and Rahul Dravid nearly pulled off a spectacular last-ball win for Royal Challengers Bangalore, but Mumbai Indians prevailed by a slim margin of two runs, but it may not be enough to help them qualify for the Champions League semifinals.Scores: Mumbai Indians vs Royal Challengers BangaloreBrief Scores: Mumbai 165-7 (20); Bangalore 163-5 (20) Champions League – Special Coverage  Kohli’s 47 (24b) sped things up for Bangalore who had slowed down midway, even with Dravid’s 39-ball fifty. Dravid carried his bat with 71 (58b), but played just one delivery in the final over by Zaheer Khan with Bangalore needing 13 runs.Kohli drilled two fours through midwicket and backward square leg, leaving them three to get off the last delivery. The young batsman had been very good at ploughing boundaries off yorkers through the leg-side. He attempted the shot again off the final ball, a full toss, but only managed to sky it to wicketkeeper Ambati Rayudu.The result of this game means that Bangalore now absolutely must beat Highveld Lions. Mumbai, despite been on four points, have played out their four games, and are still only at third place in Group B.Earlier in the day, Mumbai elected to bat and tottered along to 83-5 before a sturdy finish from Saurabh Tiwary and Dwayne Bravo.Skipper Sachin Tendulkar fell early, edging a Praveen Kumar outswinger behind. Shikhar Dhawan (41, 37b) set the innings up but Dale Steyn dented the innings midway, removing the left-hander and the dangerous Kieron Pollard (0) in one over.advertisementJacques Kallis and Dravid gave Bangalore a handy start of 41 but Robin Uthappa and Ross Taylor fell cheaply to Bravo.At Cameron White’s fall, Bangalore needed 70 from seven overs. Kohli’s innings kick-started with a couple of sixes off Abu Nechim. He then proceeded to take three consecutive fours — two ploughed through the leg, and one carved through extra-cover — off Lasith Malinga.last_img read more



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Sutherland Bipolar Center Announces Contest For Deluxe Coldplay Concert Experience

first_imgThe Robert D. Sutherland Memorial Foundation, a nonprofit dedicated to improving both the lives of people with bipolar disorder as well as their families, announced they are hosting an online drawing fundraiser to raise money that will help the foundation’s treatment center, Sutherland Bipolar Center, continue to provide research-based therapies for clients.The fundraiser’s grand prize is a Deluxe Coldplay Concert Experience for four.The Deluxe Coldplay Concert Experience includes four premier seating tickets to Coldplay’s concert at FedEx Field in Washington, D.C. on Aug. 6, 2017, round-trip airfare for four within the continental United States, hotel accommodations for four near the concert venue, hospitality passes to meet the band members before the concert and a Fender guitar signed by every member of Coldplay.“We want to thank Coldplay for their generous contribution of tickets, hospitality passes and signed guitar,” said Rachel Cruz, Robert D. Sutherland Memorial Foundation director. “Their generosity will help us provide treatment for our clients who wouldn’t be able to get the help they need otherwise.”Donation amounts vary from $25 to $1,000 and include a corresponding number of tickets and bonus tickets to increase a donor’s odds of winning. The fundraising campaign ends July 7, 2017 at 12 p.m. MST and the drawing to select the winner will be held later that day.For 15 years, the Sutherland Bipolar Center has treated over 1,500 people impacted by bipolar disorder through diagnosis, comprehensive treatment and education. Housed in the University of Colorado at Boulder’s Department of Psychology and Neuroscience, the Sutherland Bipolar Center aims to provide proven evidence-based therapy programs for individuals and families with bipolar disorder who are unable to pay for services in the community. Clients pay between $0 and $20 per week for services allowing them to get the help they need even if they can’t afford it.Treatment at the Sutherland Bipolar Center is provided by a licensed clinical psychologist who supervises and trains doctoral psychology students to specifically treat clients with bipolar disorder. The staff is committed to educating the public about bipolar disorder and to training mental health professionals and offers free eight-week seminars on bipolar disorder to clients, family members, friends and anyone else interested in learning about the illness. Bipolar is a mood disorder characterized by extreme shifts in mood, energy, behavior and functioning and if left untreated, the illness can have devastating effects — usually self-harm or suicide.last_img read more