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New Sensis Research Highlights Multicultural Boomer Habits

first_img By Digital AIM Web Support – February 9, 2021 Twitter WhatsApp Pinterest Facebook WhatsApp Facebook Local NewsBusinesscenter_img TAGS  Previous articleNomad Foods to Present at 2021 CAGNY Virtual ConferenceNext articleTravelers Named a 2021 Military Friendly® Company Digital AIM Web Support Twitter LOS ANGELES–(BUSINESS WIRE)–Feb 9, 2021– One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis. Baby boomers, those born between 1946 and 1964, have been largely ignored by marketers preoccupied with millennials and Generation Z. But boomers control an estimated $2.6 trillion in spending power. Tapping that well requires a nuanced, multicultural approach. “We have a successful track record of conducting cross-cultural research going back a decade with the Hispanic Persona Project,” President and Chief Strategy Officer José Villa said. “Boomers have never been examined from a multicultural standpoint before now. We are able to capture insights no one else has because we’re not looking at them like a monolith.” In the first of six installments, boomers revealed that the pandemic has been exhausting. Their lives have been upended with adult children forced to move home, sometimes bringing their children. It has put a strain on families. In the July 2020 survey, 44% of boomers said they enjoyed spending time with their kids, down 8% from 52% in November 2019. Whites, Blacks and Asians expressed similar rates of familial fatigue while 48% of Hispanics reported enjoying their kids’ company. Boomers also reported being eager to travel farther from home, the longer they sheltered. Only 23% of boomers said they enjoyed staying close to home while vacationing in 2020, compared to nearly 34% of boomers in 2019. Since so much of their lives have been relocated to screens, boomers are now facing serious social media fatigue. Only 37% of boomers said they were excited about connecting with family and friends over social media in 2020, compared with 50% in 2019. Future installment topics and release dates: Exercise / health — March 2021Home & family — May 2021Buying behavior / planned purchases / vehicles — July 2021Media & technology attitudes — September 2021Retirement planning & career — October 2021 Sensis is hosting a webinar on the Boomer Cultures Report Feb. 24 at 10 a.m. PST. Registration is available here. View the full report at https://www.sensisagency.com/boomer-cultures-report. About Sensis Sensis is an integrated cross-cultural marketing agency. We connect brands with people, through meaningful marketing that builds sustainable demand. Our cross-cultural model combines Hispanic, African American, and Asian market expertise to inform all our work. We are a strategy-led agency built around robust cross-cultural research and insights. Our integrated capabilities – both culturally and tactically – are a cost-efficient solution to a fragmented media landscape and a reflection of the cultural fusion of the U.S. Based in Los Angeles, Sensis has offices in Washington; Atlanta; Austin, Texas; and Little Rock, Arkansas. Agency clients include AT&T, the U.S. Army, Chef Merito, AltaMed, Texas Tech University, the CDC, SolveIQ, Calbright College and the U.S. Census Bureau. View source version on businesswire.com:https://www.businesswire.com/news/home/20210209005259/en/ CONTACT: Sean Wood — 210.788.6207 Roxana Lissa — 310.420.3906 KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: WOMEN SENIORS MEN PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS CONSUMER SOURCE: Sensis Copyright Business Wire 2021. PUB: 02/09/2021 09:00 AM/DISC: 02/09/2021 09:01 AM http://www.businesswire.com/news/home/20210209005259/en New Sensis Research Highlights Multicultural Boomer Habits Pinterestlast_img read more


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New meaning in the familiar

first_imgA curious source of inspiration helps Harvard Divinity School (HDS) professor Peter Machinist to interpret the Bible: rambunctious actor Richard Burton.In his HDS convocation address on Tuesday (Aug. 31), Machinist recalled hearing Burton’s accelerated take on Hamlet’s “To be or not to be” soliloquy, one of William Shakespeare’s most recognized monologues, typically delivered with slow solemnity.Using a rapid-fire approach during a performance in Boston in 1964, Burton tried to get the audience to “hear it afresh, as part of the larger play of Hamlet, as an important moment in the play’s traumatic trajectory,” said Machinist, referencing Burton’s own comments to a Boston critic.The evocative Welsh actor employed the artistic technique known as “defamiliarization,” a method of helping people perceive things in uncommon or strange ways to enhance their understanding of the familiar.For Machinist, Hancock Professor of Hebrew and Other Oriental Languages, the strategy worked. The tactic jolted his staid conceptions of the speech and forced him to “hear it as something live and breathing, as I had not heard or read it before.”Applying Burton’s technique to his own Bible reading, Machinist said during his address on “An 11th Commandment: Thou Shalt Defamiliarize,” has expanded his viewpoints and interpretations of the ancient religious text. He encouraged his listeners to employ the concept in their teaching and learning, as well as their day-to-day lives.Using defamiliarization to explore the Bible, a work produced in a culture far removed in time, complexity, and perspective from today, helps to “make that text speak,” said Machinist.Referencing the biblical story of the burning bush that delivers Moses a message in the voice of God, Machinist said many scholars contend that the deity’s ability to pervade and invade anything or anyone was simply a function of the thinking and writing of ancient times.We assert, he said, “that if it ever happened then, for most of us …  it doesn’t happen now, or we assert it never really happened as described in the first place. Rather, the Bible has distorted, in its primitive, rationally unsophisticated fashion, what was really going on.”But a merely straightforward reading of the text, said Machinist, shows how the writer “marks this colloquy as something very special,” and the encounter reveals an ????attempt to get in touch with something beyond, whatever that beyond might be.”“Defamiliarization, then, in this particular instance might be,” he said, “strangely, to read the text just as it appears.”Faculty members were stoic in their long academic robes despite the sweltering heat. For the first time, the convocation was held under the tent on the HDS green, the open space behind Andover Hall that has been transformed from a parking lot into a commons. The event included music from HDS faculty and students and remarks from HDS Dean William Graham.Brandon Crowley, a third-year master of divinity student and a pastor at Myrtle Baptist Church in Newton, Mass., said Machinist’s words would help him with his weekly sermons, making him truly “question what I view as familiar.”last_img read more


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Holders U.S. suffer penalty heartache against Sweden

first_imgBy Andrew DownieRIO DE JANEIRO, Brazil (Reuters) – Sweden knocked the United States out of the women’s Olympic soccer tournament yesterday, recording one of the sport’s biggest shocks by beating the holders 4-3 on penalties in the quarter-final after the two sides drew 1-1 after extra time.Lisa Dahlkvist converted Sweden’s final penalty after Alex Morgan and Christen Press missed for the holders in the shootout. Linda Sembrant also missed for Sweden.The United States, who dominated large parts of the match, have won four of the last five Olympic gold and had never not reached the Games final.Sweden scored against the run of play after 61 minutes when Stina Blackstenius ran on to a defence-splitting pass and calmly slotted the ball past U.S. keeper Hope Solo.The U.S., however, kept plugging away and scored a deserved equaliser after 77 minutes as the ball ricocheted off the face of Jessica Samuelsson and fell perfectly for Morgan to fire home from eight metres.Sweden will play in the semi-finals against either hosts Brazil or Australia, who face each other on Friday.China play Germany and Canada face France in the other two last-eight ties.last_img read more


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FREEDOM PARK BREAKS GROUND ON INTERPRETIVE CENTER

first_imgGROUND HAS BEEN BROKEN FOR A NEW 5000 SQUARE FOOT INTERPRETIVE CENTER AT SIOUXLAND FREEDOM PARK IN SOUTH SIOUX CITY.CITY OFFICIALS FROM BOTH SIDES OF THE RIVER, AS WELL AS MILITARY VETERANS AND CONTRIBUTORS HAD A HAND IN TURNING THE CEREMONIAL SHOVELS OF DIRT.FREEDOM PARK PRESIDENT MIKE NEWHOUSE SAYS THE CENTER WILLHONOR AMERICAN VETERANS OF ALL MILITARY CONFLICTS AND HOST TRAVELING AND PERMANENT EXHIBITS:Audio Playerhttp://kscj.com/wp-content/uploads/2017/05/GRBRK.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.OC……THE PRESENT DAY. :18SOUTH SIOUX CITY MAYOR ROD KOCH SAYS THE INTERPRETIVE CENTER WILL HELP EXPLAIN THE SACRIFICE THE COUNTRY’S MILITARY VETERANS HAVE MADE TO GENERATIONS TO COME:Audio Playerhttp://kscj.com/wp-content/uploads/2017/05/GRBRK2.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.OC……….THAT MADE SACRIFICES. ;16THE CEREMONY CAPPED A FULL WEEKEND OF EVENTS AT THE PARK, INCLUDING A REMEMBRANCE RUN ON FRIDAY AND 236 MOTORCYCLISTS THAT TOOK PART IN A SPECIAL RIDE ON SATURDAY.NEWHOUSE HOPES TO HAVE THE CENTER COMPLETED BY THE END OF NOVEMBER.last_img read more


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What is going on with Mike Gundy and Wes Lunt?

first_imgPhoto Attribution: USATSIPhoto Attribution: USATSIThe short answer is “who the —— knows?”The long answer is more complicated.I’ve been trying to collect my thoughts for a few days on this and I’m still not totally sure I’ve arrived at anything substantial but since this is an OSU blog and I’m supposed to deliver you something worthy of being consumed I thought it high time to give it a go.First, how great is that photo above? Pretty much says it all, doesn’t it?OK, here we go…The FactsMike Gundy will not let Wes Lunt transfer to the following schools: Southern Mississippi, Central Michigan, Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi State, Ole Miss, South Carolina, Tennessee, A&M, Vandy, Arizona, Arizona State, USC, UCLA, Cal, Stanford, Washington, Washington State, Oregon, Oregon State, Utah, and Colorado.That’s more or less 20% of college football teams. When you throw in the fact that he loses a year of eligibility by transferring to a Big 12 school (which he’s not going to do), that basically means he can’t transfer to 30% of other college football teams.Wes Lunt[1. Or “a source close to Wes Lunt — which…whatever.] has made known that he wants to transfer to one of the following schools: Vanderbilt, Tennessee, Southern Mississippi, Louisville, or Illinois.Obviously three of those five are out[3. There have also been rumors of mutual interest between Lunt and Notre Dame.] — unless he wants to pay for a year of school which is what “blocking a transfer” means. Lunt can still go to one of the schools on Gundy’s list but he’ll have to pay his own way.Those are really all the facts — there’s a lot of he said/she said going on but this is what we know.What I thinkI keep telling myself there has to be more to the story, especially with the Southern Miss thing. Mike Gundy is a lot of things (many of them weird and potentially bizarre) but I’m pretty sure he’s not vindictive.And yet I’ve come up empty-handed when trying to think of reasons Gundy would care about Lunt going to a Pac-12 or SEC school other than…well…spite.I think he misjudged (badly, I might add) Lunt’s willingness to sit out a year behind Chelf and Walsh then come back to compete with Walsh for the starting job in 2014. Although I’m not sure what the thinking is from Lunt given that[1. Other than him being homesick — which is probably the case.], no matter what he does or where he goes, he’s going to have to sit out a year.I also think everybody in Stillwater is in love with J.W. and maybe Lunt saw the writing on the wall and bailed before he was holding a clipboard for the dude who could barely throw a 12-yard out.Like I said, who knows?Nobody has the real story so at this point everything you hear is nothing more than speculation (see conspiracy theories below for loads of fun).What I do know is that, as Berry Tramel wrote today and as was depicted on the front of the Oklahoman, this looks terrible for Gundy. There’s no light in which you can paint this where Gundy doesn’t look like the bad guy. It’s one thing if the kid is trying to roll with Cale Gundy in Norman and it’s an entirely different thing if he’s trying to hook up with James Franklin’s guys in Nashville.As Scipio wrote today — what are the odds OSU plays one of these SEC or Pac-12 teams in a bowl game? 1%?[1. For those saying “but we play them in the regular season!” — there are no SEC/Pac-12 teams on the schedule for the foreseeable future so, oh I don’t know, don’t schedule them if it’s THAT big of a deal to you.] And even if we did, wouldn’t that be…I don’t know…kind of fun?Instead, and I can’ believe I’m writing this, Gundy comes off as a egomaniacal clown who’s throwing a fit because his old QB1 is bailing before the season and he didn’t inform him until after signing day — part of me wonders if the “wait, we don’t know who the starter is” thing was just a mini-ploy to try to get Lunt to stick around.Whatever the case, Gundy’s always been a “hey, we’ll win with our guys” guy which is why this is so bizarre. I don’t understand it. I can’t, for the life of me, figure out why Mike Gundy is so upset about his third string quarterback transferring to a school where he will likely never face him again.So that leaves us with…The Conspiracy TheoriesI have three for you.1. Tim Beckman is in Gundy’s back pocket (or vice versa) — Basically everything Gundy has done so far screams “I AM DYING FOR YOU TO ATTEND ILLINOIS!”[4. If you’re Travis Ford it might be “I hear Illinois has a great academic scene! Big 10 games are rife with tradition!] so do with that what you will.I know Gundy and Monken are boys but it would sting less to lose him to someone in the Big 10 than it would to the dude who recruited him.2. (and this one is not, um, unfounded) Monken called Lunt the second Gundy said Chelf was the guy at the beginning of the spring — This is, obviously, not legal but something tells me Monken cares very little for what’s legal and not legal in the world of college football.Couldn’t you see the following playing out over the phone after Gundy affirmed Chelf as the starter…Monken: “Hey Wes, I heard hair boy has you back in the three slot.”Lunt: “Yeah.”Monken: “Eff it, leave that circus, you can come down here and sit out a year before putting up [fill in a number larger than 10,000 but smaller than 13,000] yards over the next three years.”Lunt: “OK.”Done.I’m not saying it did happen[4. Somebody I talked to IS saying it happened though.] only that it could have. And if you cite this Oklahoman article saying Monken already denied it…uh…is he going to admit to illegally tampering with one of the best going-to-be-a-sophomore QBs in the country at his old school?No.3. Gundy is trying to force Lunt to stay (credit to Jeremy Fowler for this thought) — What happens if you block him from going to all 123 schools? Does he just stay? This is where I look at the NCAA and say “this is on you guys — schools have too much power.”Why does Mike Gundy, who has six years left on a contract, get to leave for Tennessee (if he wants) but Wes Lunt, who has zero months left on a one-year contract wants to leave he is disallowed by the school that no longer holds, from what I can tell, any legal jurisdiction over him.Not sure if you guys know this but college athletes are on one-year contracts for their scholarship, they can be not renewed. In fact, OSU voted against the ability to make these multiyear scholarships when it came up last year and even though it was passed OSU has been one of the schools that doesn’t really engage in giving them out.This is insane! <—- Travis Ford textNot only is it insane but I think it’s kind of a joke. It’s true that the NCAA makes it hard for schools to not renew scholarships but this site exists for a reason — because it’s still possible.All that to say, I find it mighty hypocritical of Gundy to do his song and dance with Rocky Top last fall then scoff at the thought of his third string QB doing the same in the spring. His third string QB who makes $0.If he’s so freaking good, why didn’t you just start him to begin with?And another question is why wasn’t all of this figured out before the transfer was announced? I know we’ve already established the fact that you basically can’t believe anything Gundy says in press conferences but apparently that applies to press releases now too. Here’s the press release about Lunt from Gundy:He’s leaving on good terms and is making this decision based on what he thinks is best for his future.”LOL! Good terms! I’ve seen Bachelor episodes end on way better terms than this.So yes, I’m #TeamLunt on this one. He did everything you asked him to do — he played as well as you could have expected an 18-year-old freshman 1,000 miles from home to play.If he wants to move on and in doing so doesn’t disrupt the general flow of your competitive balance (that is, go to another Big 12 school) then who cares? Why is it such a struggle to let someone move on with his life?It’s ridiculously petty for Gundy to hold a 19-year-old kid’s future hostage because he doesn’t like the looks of his destination of choice.In this article by Jeremy Fowler of CBS, Gundy notes that because he publicly backed Bobby Reid five years ago, recruiting has taken off:Gundy estimates he’s scored close to 20 close-call recruits in the last five years because of how much mothers loved how he publicly supported a player.So I leave you with a question today about the Wes Lunt saga that Gundy left everyone with in that famous Bobby Reid video five years ago:Who’s the kid here? If you're looking for the comments section, it has moved to our forum, The Chamber. You can go there to comment and holler about these articles, specifically in these threads. You can register for a free account right here and will need one to comment.If you're wondering why we decided to do this, we wrote about that here. Thank you and cheers!last_img read more


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Report: Napoli 3 Feyenoord 1

first_imgNapoli 3 Feyenoord 1: Hosts dedicate goals to injured Milik in comfortable win Ben Spratt Last updated 2 years ago 04:44 27/9/2017 InsigneMilik - cropped Getty Images Napoli made light work of Feyenoord in the Champions League on Tuesday, taking time out to pay tribute to injured star Arkadiusz Milik. Arkadiusz Milik’s Napoli team-mates dedicated goals to the injured star as they got off the mark in the Champions League with a comfortable 3-1 win over Feyenoord on Tuesday.While Milik was not involved after suffering a cruel blow against SPAL in Serie A – his second ruptured cruciate ligament in a year – the Poland international was not far from hearts and minds in Naples.Lorenzo Insigne’s opener saw the goalscorer hunt down his team-mate’s shirt and Dries Mertens, after scoring again at the start of the second half, looked to the camera to display an “M” in recognition of the forward. Article continues below Editors’ Picks Why Barcelona god Messi will never be worshipped in the same way in Argentina Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. Both sides had lost their opening matches in Group F, but Napoli’s reverse at Shakhtar Donetsk had been rather tighter than Feyenoord’s home humbling at the hands of Manchester City.And there was again a gulf between the Dutch side and their opponents, even if the score-line still showed only Insigne’s seventh-minute strike at half-time.Mertens’ 50th Napoli goal at the San Paolo soon came, though, and Jose Callejon added a third after Pepe Reina kept out a Jens Toornstra penalty at the other end, before a consolation for Feyenoord and Sofyan Amrabat arrived in stoppage time.FULL TIMEGreat performance of Napoli: #NapoliFeyenoord 3-1 pic.twitter.com/p25xgEbgtR— Official SSC Napoli (@en_sscnapoli) September 26, 2017Mertens was back in the Napoli side after Sarri’s brave – and costly – decision to rest his main man against Shakhtar, but it was Insigne who made the early impact, taking possession in the middle of the pitch and bursting forward to drive a fine effort into the bottom-left corner.And Insigne, intending to show his support for the injured Milik, ran to the bench to initially celebrate with a shirt bearing Piotr Zielinski’s name – courtesy of the midfielder – before correcting the error with a grin.Feyenoord’s response was laboured and, after a lull in play, they were fortunate not to fall two behind as Brad Jones took a heavy touch and scrambled to knock the ball away from the waiting Insigne.Jones shakily intervened again with an untidy parry from Insigne’s strike, but the goalkeeper was quickly back in action to make a far more convincing double-save from Mertens and Jorginho.Marek Hamsik and Insigne each shot wide as Napoli ended the first half firmly on top.The visitors held out for just four minutes of the second half before Mertens’ goal arrived, though, with the forward given time and space to coolly slide a finish under Jones before again giving a nod to Milik.50 – Dries Mertens has scored his 50th goal for Napoli at the San Paolo in all competitions. Home. #NapoliFeyenoord— OptaPaolo (@OptaPaolo) September 26, 2017Steven Berghuis and Karim El Ahmadi belatedly offered a response – both thumping hard and low at Reina – but Feyenoord initially found no way through the goalkeeper.Reina brilliantly denied Toornstra from 12 yards after Berghuis had gone down under Faouzi Ghoulam’s challenge, giving Callejon the platform to net the clinching third on the counter-attack two minutes later, sliding a finish across Jones.The Napoli goalkeeper unbelievably saved once more when Tonny Vilhena inadvertently deflected Berghius’ shot on target, but he could do little to stop Amrabat as he charged into the box and prodded into the net with the game’s final action. Key Opta Facts:- In opening the scoring for Napoli against Feyenoord, Lorenzo Insigne netted the 400th goal by an Italian player in Champions League history (excluding own goals).- Insigne’s goal was the third that Feyenoord have conceded in the opening 10 minutes of games in the Champions League this season – no other team has conceded more than one. – Dries Mertens scored his 50th goal for Napoli at the Stadio San Paolo in all competitions. read morelast_img read more